How to present and explain the Osterwalder Business Model Canvas? I like to build up presentations, guide the audience through the story. Instead of showing the full picture and explaining the elements, I prefer to start with the elements and build it slowly into a full picture.
I had the same intention when needing to present Osterwalder’s business model canvas. The 2D, flat template you can easily cut into elements. However, this template is not as appealing as the nice cartoonish illustrations form the book. Even in black and white, the 3D version is nice to look at and will keep the audience’ attention.
Finding a bit of time on my hand, as well as a Wacom-pen in my hand, I took the images from the book and re-created the individual elements, in such a way that I could present the canvas as a story, slowly building from it’s elements, effectively ending up with a tool-box to explain and present the model (defacto a toolbox in itself).
You find them on this page, in two versions. As individual elements, and as ‘story’, starting from the value proposition and finishing with the revenue created. They are free to download, but please remember to acknowledge Osterwalder.