Expressive Product Design

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  • The Product Design Canvas
    • Osterwalder’s Business Model Canvas
    • The Value Proposition Canvas
    • Strategy Diamond
    • Our Product Design Canvas
    • Roman Pilcher’s Product Canvas
    • Stickiness template – Creating products/services for which users return
  • The Expressive Design Workshop
    • Effective Moodboards
    • Video-board?
    • Wizard of Oz
    • Personas
    • Task performance
    • Expressive product design – the Workshop Companion
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    • What Matters? – putting common sense to work
    • Expressive product design – the Workshop Companion
    • 3D laparoscopy through action-perception coupling – PhD Thesis
  • Who inspire?

Strategy Diamond

The Strategy Diamond was introduced by Don Hambrick and Jim Fredrickson in 2001. This model give the executives the possibility of have an holistic vision of the strategy instead of in isolation. It is similar to a checklist because of it is made by a series of questions. Answering these questions you will have a correct strategy. Questions are divided into five blocks that are called Elements of Strategy.

 

Strategy diamond

The Five Elements of Strategy are :

  • Arenas – “Where will we be active and with how much emphasis?”: Which core technologies? Which geographic areas? Which market segments? Which product categories? Which value-creation stages?
  • Vehicles – “How will we get there?” Acquisitions? Joint ventures? Internal development? Licensing/franchising?
  • Differentiation – “How will we win?” Customization? Image? Price? Product reliability?
  • Staging – “What will be our speed and sequence of moves?” Speed of expansion? Speed of initiatives?
  • Economic Logic – “How will we obtain our returns?” Lowest costs through scale advantages? Lowest costs through scope and replication advantages? Premium prices due to unmatchable service? Premium prices due to proprietary product features?

About Fred

FredV In his professional life, Fred Voorhorst combines consulting on business development and (product) innovation in FinTech with product design projects in the medical context. When he grows up he would like to create children toys, and write illustrated stories.

More about Fred? Check out this Infographic, or his professional profile. He contributes to R3PI as Product Manager, driving Innovation. Occasionally he has fun creating cartoons or papercraft for Brusino, and you might find him on Twitter.

Ideas presented here are his own. free share buttons

PDF (free) or paperback (buy)

What Matters, putting common sense to work

Like to understand design thinking? This free to download book (or for $35 buy on Lulu) takes the reader on a journey beyond the conventional dichotomy of mind and matter to explore a world of ‘what matters’ in hopes of inspiring the design of human-technology systems that work beautifully.

Download: What Matters? Putting Common Sense to Work or buy a printed/paperback version.

by: John M. Flach & Fred A. Voorhorst © 2016,

Book: Expressive Product Design

companion - Product Design Canvas

Participants of the Expressive Product Design Workshop receive the companion. You can either download a PDF version, or request a printed copy against cost of printing and shipping (20 EUR). --> more info

ISBN: 978-88-906724-5-3
116 pages.

Product Design Canvas


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Usability Check Canvas: enabling users to ACT


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Context of Use Canvas


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Other canvases

  • Roman Pilcher’s Canvas
  • Strategy Diamond Canvas
  • Osterwalder's Canvas
  • Fred's Stickiness Canvas

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Categories

Canvas checklist Collaborative design Design Thinking Digitalisation Digital transformation Innovation Personas product design product evaluation Prototyping tools Usability UX

Product Interaction

  • Coffee & Cash
  • Safe-cracker-proof tea
  • Making toast
  • Meaningful Fact-sheets

Driving Inspiration

  • Fashion Moodboard
  • Video Moodboard
  • Personas

Prototyping & testing

  • Task performance
  • Wizard of Oz
  • Heuristic evaluation

Sources

  • Schneider’s 8 Rules
  • Norman’s design principles
  • Nielsen’s 10 Heuristics

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